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Semtech’s Corporate Blog

ルーターの再考 : 新たな視点

IoT

David Markland

David Markland

Vice President, Airlink Networking Solutions | IoT System Products

当社の30年以上にわたる携帯電話の専門知識、現場で導入された数百万台のデバイス、絶え間ない革新への取り組みにより、当社のルーターファミリーにはかなりの歴史があります。2Gの初期から5Gの時代に至るまで、当社を一貫して導いてきたのは、究極のパフォーマンスを提供すると同時に、長寿命と信頼性を確保するという2つの要素でした。

From the trailblazing XR series to the versatile RX55, we've introduced advanced 5G and 4G routers to the market. And let's not forget the favorites like the RV55 - a stalwart in the industrial sector - and MP70, a pioneer in mobile applications.

 

A Revamped Portfolio to Make it Clearer and Easier.

Chatting with you – our customers and partners – we realized picking the perfect router was turning into a bit of a head-scratcher. Too many options, too much jargon. We decided it was time for a change to simplify, streamline, and clarify.

Following the time-tested principle of “keep it simple”, we took our ruggedized router lineup and gave it a makeover. We’ve removed the clutter so our mission-critical customers have three clear choices – Pro Ultimate, Performance, and Compact. Meanwhile our enterprise customers can continue to rely on our Essential routers for their business-critical applications.

By focusing on the unique value each segment offers, we’ve made it easier to navigate our array of choices. We’ve replaced lengthy product descriptions with an intuitive, visually engaging comparison format to make it easier than ever to compare our products on our website.

By reducing the number of initial choices, we’ve highlighted our new-gen solutions for customers deploying new applications and services, while keeping favorites for existing customers who know and love them.

We're also already in the process of prepping the runway for our next-gen routers, and as we look to those, we've ensured they seamlessly integrate into our logical portfolio structure.

Your feedback - customers, sales teams, and resellers - was gold. It helped us understand what you really want from your routers and was instrumental in our revamp process.

 

Bottom Line?

Ultimately, everything we've done is aimed at making life easier for you – our customers and partners –who can now spend their saved time on more important endeavors.

So, no, this isn’t a product launch, it's a commitment to making your connection to the world simpler, smarter, and more seamless.

Feel free to take a spin on our updated website and see the difference, as we continue to evolve and innovate, always with you in mind.

 

Explore our refreshed Router Portfolio

 

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